Insurance Case Studies
Setnor Byer Insurance & Risk / The Human Equation
Based in: Ft. Lauderdale, Florida
Description: Setnor Byer Risk & Insurance is a full service commercial insurance and risk management consulting firm. The Human Equation, a human resources consulting firm, designs, delivers, implements and monitors personnel systems and procedures specifically designed to meet each employer's needs and offers training for both management and employees.
Goal: Generate continuous media exposure for Setnor Byer Risk & Insurance and the Human Equation.
Success: Boardroom Communications was very successful at positioning the two affiliated companies at the forefront of the insurance and human resources industries.
Business Week, HR Fact Finder, Capital Executive, the Orlando Sentinel, Workforce on Line, the San Diego Union Tribune, the Jacksonville Business Journal and the Newark Star Ledger all gave Setnor Byer Risk & Insurance and the Human Equation great attention. The local media was also part of the mix and the Miami Herald, Daily Business Review, Sun Sentinel, Florida Trend, Miami Metro, Miami Today and South Florida Business Journal consistently showed interest in both companies.
The coverage was of all varieties, from bylined articles and quotes as sources to reports on the company and profiles of individuals.
CEO Anita Byer developed into a prominent expert for state and local media on all matters involving insurance, risk management and workers compensation.
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