Legal Case Studies
Case Studies...
Milton Hirsch PLLC
Based in: Miami, Florida
Description: Milton Hirsch PLLC is a law firm specializing in criminal, trial and appellate litigation. A noted author, speaker and educator, Milton Hirsch frequently addresses criminal defense bars and judges throughout the country on various criminal defense-related topics
Goal: Establish Milton Hirsch as one of the preeminent criminal defense lawyers in the state of Florida through a targeted public relations campaign including media relations, revamping the firm's web site and an SEO campaign.
Success: Boardroom Communications has experienced significant success with Milton Hirsch PLLC and has successfully established his firm as one of South Florida's most reputable criminal defense law firms.
From a media relations standpoint, we immediately contacted all local and national media offering Milton Hirsch as a source for any criminal story-from typical murders and other criminal offenses to the Mayor Kilpatrick scandal in Detroit, Michigan. In addition, as he brought in interesting cases that were noteworthy, we would arrange for media coverage based on the case. As a result, he was interviewed by such high profile outlets as the Associated Press, Miami Herald, Detroit Free Press, St. Louis Post-Dispatch and MSNBC.com.
Using his local and national print experience, we actively pitched Milton Hirsch to the talking heads shows, using past media clippings as evidence of his intelligence, humor and great stage presence. Through our efforts, we secured a guest spot on CourtTV during the Jessica Lunsford murder trial.
Another aspect of the public relations campaign for Milton Hirsch PLLC was enhancing his internet presence. When Boardroom was brought in, the firm web site was outdated and simple. With the help of a web design company, we added interactive elements to his web site including a press room complete with newspaper and television clips and contact page. We updated all of the text and coordinated with The Innocence Project, an organization Milton Hirsch is active in, for the right to link to the organization's web site.
After the web site was complete, we worked with an SEO company to optimize the web site and increase its placement in web searches. In addition, we consistently kept the web site current, updating the press room with new press releases or media clips and keeping his "Speaking Engagement" page updated.
We also encouraged Milton Hirsch to create a blog, which he creatively entitled "The Manic Suppressive: A Fourth Amendment Forum." In the blog, he discussed a variety of issues ranging from Fourth Amendment discussions, case law and other interesting legal tidbits. We promoted the blog in all of our media efforts and he also linked his blog with another popular South Florida legal blog, the Southern District of Florida blog.
Through a multi-faceted public relations campaign involving traditional media relations and interactive web elements, Boardroom Communications succeeded in raising the profile of Milton Hirsch PLLC and establishing the firm as a top tier criminal defense firm.
Grossman Roth
Based in: Miami, Florida
Description: Grossman Roth, P.A. was founded in Miami 12 years ago and has offices in Ft. Lauderdale, Miami, Boca Raton, and Sarasota. The firm concentrates in the areas of medical malpractice, vehicular negligence, admiralty & maritime, aviation and products liability law as well as insurance consumer rights litigation and commercial litigation.
Goal: Highlight and showcase the high-profile medical malpractice and personal injury cases that are the backbone of the law firm as well as profiling the good works and community-mindedness of the Grossman & Roth attorneys.
Strategy And Success: Because of the many years of continued efforts by Boardroom Communications, Grossman Roth is consistently mentioned in the press regarding current issues, the firm's high profile cases, and its stellar team of attorneys.
The lawyers of Grossman Roth have become regular sources for reporters at the Miami Herald, The Daily Business Review, Sun-Sentinel, South Florida Business Journal, Palm Beach Post, Tampa Tribune, Orlando Sentinel, Florida Medical Business, Florida Trend, the Florida Bar News Florida Lawyer, Associated Press and the National Law Journal -- all who rely on these attorneys' expertise to comment on and decipher sensitive and critical issues.
Over the past three months, Grossman Roth attorneys have been sourced in numerous stories regarding the state's medical malpractice crisis. Boardroom has secured strategic meetings between the attorneys and local reporters and editorial boards covering the issue across the state. As a result, these reporters constantly refer to Grossman Roth for analysis and commentary on the situation.
With regard to Grossman Roth cases, Boardroom Communications has organized countless press conferences to expeditiously deliver the news to the media. Because of our reputation and knowledge of the way the news media works, the cases we promote on behalf of the firm always draw media attention and the press conferences are well attended. All local television, news radio stations and newspapers regularly showcase Grossman Roth cases on their broadcasts and in the pages of their papers.
All Grossman Roth attorneys are extremely active in the community and have held numerous executive board positions. As a result, Boardroom has secured profiles of Grossman Roth attorneys in publications such as The Miami Herald, The National Law Journal, The Daily Business Review, Coral Gables Living, Boca Raton News, Florida Trend, Florida Lawyer, Palm Beach Post, South Florida Business Journal, Boca Life Magazine, Fort Myers News-Press, Miami Metro, and the Stuart News.
By focusing on these three elements for the law firm of Grossman Roth, public relations efforts have proven to be successful, raising the firm's profile and bringing them new clients.
Recently the firm asked our advice on building its brand in a fast growing community. Boardroom came up with the idea for Grossman Roth to start this relatively new city's Bar Association to put them out in the forefront. The idea has been extremely well received, and we are now working to launch it for them this fall.
Fisher & Phillips, LLP
Based in: Atlanta, GA
Description: Fisher & Phillips LLP is national law form that represents employers in labor and employment matters. Its Ft. Lauderdale office features 14 attorneys and is managed by Charles Caulkins, also a member of the firm’s management committee.
Goal: Position Fisher & Phillips attorneys as the pre-eminent spokespersons on labor and employment issues from the employer perspective.
Strategy and Success: Boardroom Communications has been effective in presenting the attorneys from the Fort Lauderdale office of Fisher & Phillips as the authority on labor and employment via a multi-pronged media approach. The first prong is through interviews. We frequently encourage the media to interview the partners and associates on many facets of employment law. Examples include an interview on WTVJ – Today in South Florida on sexting in the workplace; interview on WXTL’s Business Counselor on general employment issues; interview with Sun-Sentinel on school’s rights in labor talks, interview with Book of Law on handling employment litigation; interview with the Wall Street Journal on handling days off.
The second prong is utilizing bylines to position the attorneys as experts and using published articles as secured credibility. Articles have run on Law360, Construction Executive Magazine, The Daily Business Review, The South Florida Business Journal, and the Miami Herald.
The third prong is through a concerted effort of recognition in lists, awards and honors. Fisher & Phillips attorneys are routinely included in Florida Super Lawyers, South Florida Legal Guide, Legal Elite, Chambers USA, Best Lawyers in America, Top 100 Labor Attorneys from Human Resource Executive, and the firm is in many of these publications including the Book of Law and DBR 100.
The last prong is consistent news, information and announcement regarding the civic and professional involvement of the attorneys, from chairing events and joining boards to making presentations and participating in panel discussions.
The result has been a continuous flow of information to the media, and to the public that keeps Fisher & Phillips top of mind.
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