Branding and Advertising
We manage the creative process for you
Public relations doesn't occur in a vacuum. At its most effective, it should be implemented as part of a holistic marketing initiative supported by branding, support, online and social media, advertising, special events and promotions, and other media and communications outreach. Boardroom Communications is a specialized marketing firm known for empowering its clients' brands through creative, compelling and successful P.R., marketing, advertising, events and promotions campaigns.
Just as P.R. doesn't occur in a vacuum, neither does our campaign planning. Boardroom Communications' efforts are created with client input and culture in mind - so any initiative remains in keeping with the client's needs and existing public persona.
Boardroom's expertise in media and marketing enables us to assist many of our clients in developing branding strategies for their products, services and political and public service campaigns while identifying key advertising opportunities. We partner with several high-profile advertising agencies, web developers and freelance graphic designers, managing the creative process for you.
Boardroom offers creative development assistance in:
- Logo design
- Stationary packages
- Print, radio, television, outdoor advertising campaigns
- Collateral materials and press kits
- Traditional and e-newsletters
- Web site development
- Search engine optimization (SEO)
- Online promotion/pay-per-click campaigns
- Packaging and point-of-sale
- Sell sheets
- Trade show booth design
- Corporate videos
- Custom PowerPoint presentations
Every marketing agency approaches these efforts differently. Our unique strategy marries each discipline in a synergistic fashion that extracts the most benefit from each. For example, Boardroom Communications would take the existing corporate brand, and then...
... Create appropriate branding designed to strengthen the brand essence and message.
... Write press releases - using essential industry language and Internet-focused keywords to broaden their exposure among traditional, online and social media.
... Produce special events or promotions designed to lure the media and attract greater attention to the broadening brand.
... Launch branding and advertising initiatives to support the greater corporate messaging initiative.
... Incorporate effective and appropriate industry key words and meta tags, backed by analytical applications and keyword tools, to infuse press releases and any content destined for the Internet with verbiage that draws search engines and human Web traffic alike.
The result is a marketing campaign with touch-points across all appropriate media designed to touch as many prospective consumers and customers as possible.
The result is Boardroom Communications' definition of successful branding and support - and a stronger corporate brand for our clients.
Have a question? Contact us today! 954-370-8999