Pay Per Click
A popular and effective form of search marketing is Pay Per Click. Used wisely, PPC empowers companies to pay for exactly the traffic they're hoping to attract.
Used on Websites, this form of Internet advertising allows advertisers to pay Website owners to host an ad. The owners only are paid if a view "clicks" on the ad. The price depends on the placement of the ads on the page, the popularity or traffic the site generates, and other measures. Some sites may charge set, fixed rates per ad placed. Others use a bidding model, selling premium or space or exclusivity to the highest bidder.
The measure of money paid in a PPC campaign is called the Cost Per Click. This places a value or return on investment on each click that results in a visitor arriving at the specific site or landing page.
A Pay-Per-Click advertising campaign, powered by SEM with a Google / Yahoo PPC Campaign, targets the key words and phrases people are searching for. With popular engines Google, Yahoo and MSN as our targets, our PPC experts perform an analysis to determine the minimum monthly budget needed to reach desired audiences based on demographics, psychographics and geography.
With this Key word analysis, Google Ad Words Monitoring, Google Ad Words management and review, Yahoo Sponsor Search, we can recommend a Google Ad Words budget these predetermined markets, as well as implement virtual toll-free phone numbers to track each search engine, word and phrase, and then deliver advanced monthly reporting and continued recommendations. Often, clients begin to receive return on investment within 60 to 75 days.
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