Custom Content Creation
In the online and offline world, content remains king. Working with client experts and our stable of internal and contract writers, we develop compelling bylined articles, white papers, guest columns, speeches, PowerPoint presentations and case studies that help tell the client's tale or position the client as an experienced leader on a specific topic.
- Byline articles and white papers offer your company's spokespeople and technologists the opportunity to be published in newspapers, trade journals and newsletters and to be positioned as experts in the field. Boardroom works closely with the client and the target publication to ensure the story angle is well conceived, written with the right audience in mind and positions the company in the best possible light. Byline articles serve as additional marketing material in reprints and handouts.
- Case Studies and Testimonials let others do the talking whenever possible. Positive feedback is more powerful when coming from a client than when it comes from yourself. Developing quality case studies requires client cooperation and clear, concise writing. Development of this media requires time, patience and effort, but the result is worth the investment. Case studies provide value across the promotional and media landscape, from media kits and the corporate Website, to PowerPoint presentations and other outreach. They play well with existing and prospective customers and enable the company to drive its key messages home to those who count.
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