Creating eye-pleasing and effective Websites and blog sites is part art, part science – and all strategy.
In all, it’s a three-pronged effort to ensure site “stickiness” begins even before the visitor lands on the page – and continues anytime a stranger performs a search that should lead him or her to your site.
At Boardroom Communications, we first turn to some of the most talented graphic artists to design Websites and blog sites whose information flows logically, and whose appearance touches each visitor’s innate sense of tasteful, appealing design.
Next, our copywriters craft editorial content that is informative and on topic, pleasing to read, and effective at drawing the attention of various search engines.
Amid it all, our search marketing experts and “coders” input the keywords and phrases essential to the site’s rising high in search rankings.
Then, we work to ensure the second and third steps – copywriting infused with essential keywords and phrases – continually are performed anew to keep the site fresh with content certain to draw consumers and search results alike. Content – whether blogs, press releases, news announcements, photographs, videos or other media – is hand-selected for its efficacy and ability to lure the right audience.
We know our clients and prospects are busy. We also know they realize the importance of hiring trusted advisors to create a compelling Website or blog site, and implement a unified approach to Website development, management and social media.
No online marketing program exists in a vacuum. Each is inextricably linked to the other – blogs are fed to RSS feeds, Facebook fan page updates send to Twitter accounts, YouTube Channel videos are posted to the Website or blog site.
At Boardroom Communications, we know this. We live it each day with almost every client. We become our clients’ point for implementing a forceful, effective Website and blog site effort.
The result is a holistic approach to online media – built of art and science – and destined to drive traffic, build your brand, and establish your organization as the leader in the field.
Have a question? Contact us today! 954-370-8999