Based in: Miami, Florida

Description: Grossman and Roth, P.A. was founded in Miami 12 years ago and has offices in Ft. Lauderdale, Miami, Boca Raton, and Sarasota. The firm concentrates in the areas of medical malpractice, vehicular negligence, admiralty & maritime, aviation and products liability law as well as insurance consumer rights litigation and commercial litigation.
Goal: Highlight and showcase the high-profile medical malpractice and personal injury cases that are the backbone of the law firm as well as profiling the good works and community-mindedness of the Grossman & Roth attorneys.

Strategy And Success: Because of the many years of continued efforts by Boardroom Communications, Grossman & Roth is consistently mentioned in the press regarding current issues, the firm's high profile cases, and its stellar team of attorneys.

The lawyers of Grossman & Roth have become regular sources for reporters at the Miami Herald, The Daily Business Review, Sun-Sentinel, South Florida Business Journal, Palm Beach Post, Tampa Tribune, Orlando Sentinel, Florida Medical Business, Florida Trend, the Florida Bar News Florida Lawyer, Associated Press and the National Law Journal -- all who rely on these attorneys' expertise to comment on and decipher sensitive and critical issues.

Over the past three months, Grossman & Roth attorneys have been sourced in numerous stories regarding the state's medical malpractice crisis. Boardroom has secured strategic meetings between the attorneys and local reporters and editorial boards covering the issue across the state. As a result, these reporters constantly refer to Grossman & Roth for analysis and commentary on the situation.

With regard to Grossman & Roth cases, Boardroom Communications has organized countless press conferences to expeditiously deliver the news to the media. Because of our reputation and knowledge of the way the news media works, the cases we promote on behalf of the firm always draw media attention and the press conferences are well attended. All local television, news radio stations and newspapers regularly showcase Grossman & Roth cases on their broadcasts and in the pages of their papers.

All Grossman & Roth attorneys are extremely active in the community and have held numerous executive board positions. As a result, Boardroom has secured profiles of Grossman & Roth attorneys in publications such as The Miami Herald, The National Law Journal, The Daily Business Review, Coral Gables Living, Boca Raton News, Florida Trend, Florida Lawyer, Palm Beach Post, South Florida Business Journal, Boca Life Magazine, Fort Myers News-Press, Miami Metro, and the Stuart News.

By focusing on these three elements for the law firm of Grossman & Roth, public relations efforts have proven to be successful, raising the firm's profile and bringing them new clients.
Recently the firm asked our advice on building its brand in a fast growing community. Boardroom came up with the idea for Grossman and Roth to start this relatively new city's Bar Association to put them out in the forefront. The idea has been extremely well received, and we are now working to launch it for them this fall.

< Back