Sun-Sentinel - Manager Minute
By: Cindy Kent
Business Writer

Based in: Plantation, Florida

Description: Levinson Jewelers is one of the top independent jewelry stores in the United States. Because of its sterling reputation and elite status in the industry, the world's most prestigious lines and designers seek space in Levinson's exquisite store, including: Chopard, Franck Muller, Breitling, Barry Kronen, Jaeger-LeCoultre, Movado, Gregg Ruth, Louis Glick, William Levine, Concord and many others. Levinson's staff is well educated and knowledgeable, and includes GIA certified jewelers. Owners Mark and Robin Levinson travel the world seeking the most precious jewels and unique items to provide to their discerning clientele.

Goal: Provide national exposure about Levinson Jewelers, its management, its extraordinary product line and it positive works, while also generating local attention, interest and traffic.

Strategy/Success: Levinson Jewelers has seen an extraordinary rise in its public visibility. The jewelry industry has paid tremendous attention to Levinson, with articles in JCK, Southern Jewelry News, Watch and Clock Review, Professional Jeweler, National Jeweler, Modern Jeweler, Chronos, American Time, and In Store Magazine. These prestigious publications have written about Levinson Jewelers not just once, but many times. The articles have featured the excellence of the company, and how an independent jeweler has found its niche in what has become a market dominated by chain stores and franchises.

The local press as well, has given air time and much ink to Levinson, its extraordinary line of jewels and watches, its spokespersons, Dan and Claire Marino (national celebrities), and its management, Robin and Mark Levinson. From the society pages to the business pages, from television to magazines, every local media outlet now covers Levinson due to Boardroom's proactive stance. The coverage is frequently accompanied by product photos, showing the fine line of jewelry at Levinson Jewelers.

Additionally, Boardroom Communications has been instrumental in creating a chapter of NAFE, the National Association for Female Executives for Levinson President, Robin Levinson. This has provided recognition for her as a powerful woman in business, adding additional information for the media as well as for women at large. We had done this for one of our Miami client company presidents and Robin Levinson was so impressed, she asked us to do the same for her.
The community relations element is a significant part of the Levinson campaign. We work strategically with the executives in their support of such important organizations as the Dan Mariono Foundation, Junior Achievement, the Miami Dolphins Foundation and the Make-A-Wish Foundation.

We assist in the arrangements and generate the maximum exposure for the numerous events and activities in which Levinson Jewelers participates. Our involvement helps with the smooth running and the positive outcome of the company's significant community relations arm.

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