Easton Group

Based in: Miami, Florida

Description: Founded in 1974, the Easton Group is one of Miami-Dade's leading commercial and industrial full-service commercial real estate companies, offering investment, development, brokerage and property management services. In addition to International Corporate Park, the Easton Group is also developing Lakes Corporate Park in Miami Lakes, Florida, and is expanding its investment portfolio throughout the southern United States. Easton & Associates, a subsidiary, is the largest industrial brokerage firm in South Florida.

Goal: Increase name recognition of The Easton Group and its executives by keeping them in the news, locally and nationally.

Success: Boardroom Communications has reached the above goal through its tremendous media contacts and through a program of speaking engagements for the Easton Group.
Edward Easton, chairman of The Easton Group, has been quoted in the Wall Street Journal. Coverage of the company has appeared regularly in the Florida Real Estate Journal as well as Real Estate Monthly, Real Estate Forum Focus, Globe Street, Commercial Real Estate News, Plants Sites and Parks, Development, NAIOP News and the Commercial & Industrial Real Estate Guide. This consistency has been instrumental in creating a high level of awareness of the Easton Group. Bylined articles placed by Boardroom Communications and authored by Rick Nash, Easton's president and COO, have appeared in a number of publications. We have also been able to position Rick Nash as a source for writers, and he has been quoted often, in publications such as Florida Trend.

The business sections of the local papers have featured The Easton Group prominently including the Miami Herald, the Daily Business Review, the South Florida Business Journal, Miami Today, the Miami Laker, Palm Beach Post, Florida Times Union, Jacksonville Business Journal, and the Ft. Lauderdale Sun Sentinel.

The business sections of the local papers have featured The Easton Group prominently including the Miami Herald, the Daily Business Review, the South Florida Business Journal, Miami Today, the Miami Laker and the Ft. Lauderdale Sun Sentinel.

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