Sound Advice
Nasdaq National Market: SUND

Based in: Dania Beach, FL

Description: Founded in 1974, Sound Advice, Inc. has grown to become Florida's largest specialty retailer of high-quality, upscale home entertainment and consumer electronics products. With its unique, upscale store design, the company operates 24 Sound Advice stores throughout Florida and four concept stores under the Bang & Olufsen name. Additional stores from an acquisition are located in Arizona. We represented Sound Advice for almost four years until the company was sold in 2001.

Goal: Strengthen public perception of Sound Advice as the cutting edge provider of high-level audio and video equipment, as well as handle a significant portion of the financial relations of this public company.

Success: In every sense, Boardroom Communications has achieved its goal for Sound Advice. The firm continues its commitment to ever strengthening the already secure perception of the public that Sound Advice is the premier electronics retailer.

Media coverage in the consumer, trade and financial media is exhaustive. The Florida Times Union, Tampa Tribune, the Miami Herald, the Sun Sentinel and virtually every major daily has written extensively about Sound Advice. This includes the South Florida Business Journal, the Daily Business Review, the Naples Daily News, the Tallahassee Democrat, the Jacksonville Business Journal, the Gainesville Sun, the Coral Gables Gazette, the Boca Raton News and the Palm Beach Post. New products and new stores are eagerly covered. Trade magazines such as TWICE (This Week In Consumer Electronics) routinely follow our pitches on Sound Advice. The company's automotive electronics have been thoroughly covered in newspapers throughout the state. Dbusiness.com and the Wall Street Transcript have devoted many columns to Sound Advice. TV stations including WSVN-TV, WTVJ-TV, WSCV-TV, WFTS-TV and WPLG-TV frequently run stories on the company, its products or its business.

Sound Advice embarked on two new business opportunities: acquisition of Scottsdale, Arizona based Showcase Electronics, and the company's new ultra-high tech Electronic Interiors concept store. When the "quiet period" passed, many periodicals pursued Sound Advice, including the Wall Street Journal, Florida Trend, Dow Jones Report, and Kiplinger Magazine.

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