DBS Financial/MassMutual

DBS Financial/MassMutual is the third largest general agent for Mass Mutual in the nation, and the MassMutual agency for all of Dade, Broward, Palm Beach and Collier Counties with four offices and 109 agents. The company specializes in insurance and offers a diversified range of personal and business financial programs, as well as equities offered through MML Investor Services, Inc. MassMutual is one of the nation’s highest rated insurance companies with $55 billion in assets under management.

Goal: Create continuous media coverage of the company in the tri-county area.

Success: From the beginning, Boardroom Communications has achieved great coverage for DBS Financial/MassMutual. The Miami Herald did a large newsmaker feature almost instantly, at our insistence. David Schulman, the general agent of DBS Financial, has been quoted extensively in the business pages of the area’s largest daily newspapers. Boardroom Communications has also placed numerous bylined articles by the district managers and associates in prime positions in the South Florida Business Journal, Sun Sentinel and Daily Business Review, as well as securing a place on the publication’s well-read list of the Largest Insurance Agencies. Agents from the company are frequently quoted in national consumer magazines on insurance and financial planning issues.

Furthermore, we enhanced the company’s public image by emphasizing its charity work and community service. Involvement with the National Multiple Sclerosis Society has been stressed as well as other civic work. All papers in the tri-county area have run stories about the company.

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