BankAtlantic Bancorp
(NYSE:BBX)

Based in: Ft. Lauderdale, Florida

Description: BankAtlantic provides a comprehensive offering of banking services and products via its broad network of community branches and lending offices throughout Florida and its online banking division -- BankAtlantic.com. BankAtlantic is the largest financial institution headquartered in the State of Florida, with nearly $6B in assets.

Goal: Create "buzz" and excitement about BankAtlantic, its products, services and subsidiaries. Place executives of each area top of mind in both the consumer public and the business public.
Success: The success of Boardroom Communications and its public relations efforts for BankAtlantic is clear in every way. The press throughout Florida has covered all aspects of the bank with our guidance and persistence. Our efforts with community relations has also enhanced visibility and good will toward the bank.

Florida Trend, the Palm Beach Post, the Orlando Business Journal, The South Florida Business Journal, the Miami Herald, the Sarasota Herald Tribune, South Florida CEO magazine, the Sun Sentinel, the Daily Business Review, the St. Petersburg Times, the Tampa Tribune, and scores of other daily and weekly publications have tracked every step of BankAtlantic's activities, progress and success. Chairman Alan Levan has been quoted copiously throughout the media, as have many other top level executives throughout the company.

Electronic media such as the Nightly Business Report and CBS Market Watch have also covered BankAtlantic with interest in its acquisitions, its new strategies and its financial reports. News about the company is valuable to financial and business programs.

Additionally, publications such as the Wall Street Reporter and Florida Banking follow closely what's happening at BankAtlantic, and Boardroom Communications continues to supply them with news, stories, interesting quotes and good opportunities to enhance their coverage.

We also promote the bank to trade publications such as Florida Real Estate Journal, American Banker, Bank Marketing, America's Community Banker and the ABA Marketing Report.

Consumer/business publications, as well, have focused on BankAtlantic, including South Florida CEO, Gold Coast Magazine, In Focus and Miami Today.

For community relations, we focus on many aspects, such as the bank's programs with children and education, its deep involvement with Habitat for Humanity; its consistent support of Bright Horizons, a school for challenged children.

We work to promote the bank's mascot and its activities in the community, and we promote individuals in their hometown as they win awards, achieve promotions and handle good works.

We help create, develop, execute and follow up concepts. We work with the marketing
executives in launching new campaigns such as annual Halloween pumpkin painting or holiday photos with Santa.

Our work on community relations covers all aspects, from development to media coverage. We consistently present ideas, offer changes to existing one to improve visibility, and consider ways of enhancing or expanding programs to reach communities throughout the state.

Subsidiaries such as the BankAtlantic Foundation, Levitt Homes and Ryan Beck have been part of the campaign to elevate awareness of all aspects of the Bank. Individuals, activities and success stories are all included in the very visible public relations endeavors for this account.

Boardroom Communications has been diligent in following closely the busy activities of a thriving bank, from promotion and events to changes in personnel. We have been successful in utilizing the executives at BankAtlantic as sources for stories relating to finance, money management, government regulations in banking, and their quotes appear frequently.

We have been equally successful in helping create and mold stories for the journalist covering banking. We supply them with ideas, sources, examples and follow-up.

In addition, Boardroom works hard to create superior community relations activities to generate good will for the bank in the community. The bank's executives love our ideas and have charged us with the additional responsibility of being part of their community relations team at BankAtlantic.

We also work hard every year on their very large shareholder celebrations held at the Signature Grand. An event we help plan and implement. For the past two years over 2500 people have attended - using a very small advertising budget.

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