Legal Case Studies
Case Studies...
Milton Hirsch PLLC
Grossman & Roth
Milton Hirsch PLLC
Based in: Miami, Florida
Description: Milton Hirsch PLLC is a law firm specializing in criminal, trial and appellate litigation. A noted author, speaker and educator, Milton Hirsch frequently addresses criminal defense bars and judges throughout the country on various criminal defense-related topics
Goal: Establish Milton Hirsch as one of the preeminent criminal defense lawyers in the state of Florida through a targeted public relations campaign including media relations, revamping the firm's web site and an SEO campaign.
Success: Boardroom Communications has experienced significant success with Milton Hirsch PLLC and has successfully established his firm as one of South Florida's most reputable criminal defense law firms.
From a media relations standpoint, we immediately contacted all local and national media offering Milton Hirsch as a source for any criminal story-from typical murders and other criminal offenses to the Mayor Kilpatrick scandal in Detroit, Michigan. In addition, as he brought in interesting cases that were noteworthy, we would arrange for media coverage based on the case. As a result, he was interviewed by such high profile outlets as the Associated Press, Miami Herald, Detroit Free Press, St. Louis Post-Dispatch and MSNBC.com.
Using his local and national print experience, we actively pitched Milton Hirsch to the talking heads shows, using past media clippings as evidence of his intelligence, humor and great stage presence. Through our efforts, we secured a guest spot on CourtTV during the Jessica Lunsford murder trial.
Another aspect of the public relations campaign for Milton Hirsch PLLC was enhancing his internet presence. When Boardroom was brought in, the firm web site was outdated and simple. With the help of a web design company, we added interactive elements to his web site including a press room complete with newspaper and television clips and contact page. We updated all of the text and coordinated with The Innocence Project, an organization Milton Hirsch is active in, for the right to link to the organization's web site.
After the web site was complete, we worked with an SEO company to optimize the web site and increase its placement in web searches. In addition, we consistently kept the web site current, updating the press room with new press releases or media clips and keeping his "Speaking Engagement" page updated.
We also encouraged Milton Hirsch to create a blog, which he creatively entitled "The Manic Suppressive: A Fourth Amendment Forum." In the blog, he discussed a variety of issues ranging from Fourth Amendment discussions, case law and other interesting legal tidbits. We promoted the blog in all of our media efforts and he also linked his blog with another popular South Florida legal blog, the Southern District of Florida blog.
Through a multi-faceted public relations campaign involving traditional media relations and interactive web elements, Boardroom Communications succeeded in raising the profile of Milton Hirsch PLLC and establishing the firm as a top tier criminal defense firm.
Grossman & Roth
Based in: Miami, Florida
Description: Grossman and Roth, P.A. was founded in Miami 12 years ago and has offices in Ft. Lauderdale, Miami, Boca Raton, and Sarasota. The firm concentrates in the areas of medical malpractice, vehicular negligence, admiralty & maritime, aviation and products liability law as well as insurance consumer rights litigation and commercial litigation.
Goal: Highlight and showcase the high-profile medical malpractice and personal injury cases that are the backbone of the law firm as well as profiling the good works and community-mindedness of the Grossman & Roth attorneys.
Strategy And Success: Because of the many years of continued efforts by Boardroom Communications, Grossman & Roth is consistently mentioned in the press regarding current issues, the firm's high profile cases, and its stellar team of attorneys.
The lawyers of Grossman & Roth have become regular sources for reporters at the Miami Herald, The Daily Business Review, Sun-Sentinel, South Florida Business Journal, Palm Beach Post, Tampa Tribune, Orlando Sentinel, Florida Medical Business, Florida Trend, the Florida Bar News Florida Lawyer, Associated Press and the National Law Journal -- all who rely on these attorneys' expertise to comment on and decipher sensitive and critical issues.
Over the past three months, Grossman & Roth attorneys have been sourced in numerous stories regarding the state's medical malpractice crisis. Boardroom has secured strategic meetings between the attorneys and local reporters and editorial boards covering the issue across the state. As a result, these reporters constantly refer to Grossman & Roth for analysis and commentary on the situation.
With regard to Grossman & Roth cases, Boardroom Communications has organized countless press conferences to expeditiously deliver the news to the media. Because of our reputation and knowledge of the way the news media works, the cases we promote on behalf of the firm always draw media attention and the press conferences are well attended. All local television, news radio stations and newspapers regularly showcase Grossman & Roth cases on their broadcasts and in the pages of their papers.
All Grossman & Roth attorneys are extremely active in the community and have held numerous executive board positions. As a result, Boardroom has secured profiles of Grossman & Roth attorneys in publications such as The Miami Herald, The National Law Journal, The Daily Business Review, Coral Gables Living, Boca Raton News, Florida Trend, Florida Lawyer, Palm Beach Post, South Florida Business Journal, Boca Life Magazine, Fort Myers News-Press, Miami Metro, and the Stuart News.
By focusing on these three elements for the law firm of Grossman & Roth, public relations efforts have proven to be successful, raising the firm's profile and bringing them new clients.
Recently the firm asked our advice on building its brand in a fast growing community. Boardroom came up with the idea for Grossman and Roth to start this relatively new city's Bar Association to put them out in the forefront. The idea has been extremely well received, and we are now working to launch it for them this fall.
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