Boardroom in the News
November 20, 2009
Media Contact: Don Silver
Boardroom Communications Inc. http://www.boardroompr.com
donsil@boardroompr.com 954-370-8999
BOARDROOM COMMUNICATIONS COO DON SILVER LEADS MEDIA ROUNDTABLE AT LEGAL MARKETING ASSOCIATION,
SOUTH FLORIDA CITY GROUP
Florida PR and legal marketing expert leads discussion
on getting lawyers in the news
MIAMI, Fla. - Don Silver, Chief Operating Officer of Boardroom Communications, a full service Florida public relations agency focusing on media relations, integrated online and traditional marketing, together with media consultant Charles Jones, addressed 50 legal marketers along with three journalists to discuss the changing media landscape in South Florida.
The roundtable session addressed the importance of properly assessing and targeting attorney and law firm news with traditional media outlets such as daily newspapers, business tabloids, blogs and wire services. The consensus was that there are fewer journalists to pitch, making it more and more challenging to get news in print.
Journalist suggestions ranged from keeping pitches brief and to the point, being familiar with the publications you pitch and the appropriate sections to target to the importance of following editorial calendars.
Silver emphasized the concept of generating more yield out of one piece of news using press releases, blog posts, opinion pieces, byline articles, e-newsletters, among others.
The program, held at Bilzin Sumberg was sponsored by the Daily Business Review, a leading South Florida paper focused on law, real estate and banking.
ABOUT LEGAL MARKETING ASSOCIATION, SOUTHEAST CHAPTER http://www.lmase.org: The Legal Marketing Association's Southeast Chapter's encompasses more than 400 members focused on law firm and attorney marketing in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. Southeast Chapter members participate in leadership and programming through our16 current city groups. In addition to the city group meetings, the chapter offers chapter-wide programming through special full day seminars, webinars and conferences.
ABOUT BOARDROOM COMMUNICATIONS:
Don Silver is COO of Boardroom Communications http://www.boardroompr.com and editor of Boardroom's blog http://boardroompr.com/blog. He has been involved in the Legal Marketing Association for more than 10 years and is the past Chairman of the South Florida City Group. Silver is currently the Chairman of the Executive Council for Legal Aid Services of Broward County/Collier County and was tapped by the National Association of Office and Industrial Properties (NAIOP) to join its board of directors as Vice President of Communications .
Boardroom Communications is among the largest PR and integrated marketing agencies in Florida specializing in media relations, online marketing, branding, public affairs and crisis communications. The firm has offices in Ft. Lauderdale, Tampa and Orlando. The recipe for much of Boardroom's success has come from their experienced staff's opportunistic approach, energy and their uncanny ability to convert a client's vision into a workable plan that gets them where they want to go. Boardroom crafts public relations campaigns that bridge new and traditional media to generate newspaper, magazine, trade journal, radio, television coverage and online media through their customized game plans designed to accomplish client objectives. Online services include Web site and blog development and promotion, Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
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