Boardroom in the News
April 20, 2011
Don Silver, COO of Boardroom Communications, recently moderated a panel discussion at Florida Memorial University, titled: “BP, PR and the Crisis Response Lessons: One Year Later.”
The panelists examined the collaborative response to the spill by BP, the federal government, the Gulf States and municipal governments, with a focus on crisis management and communications breakdowns and effective tools used during the spill.
The Deepwater Horizon oil spill in the Gulf of Mexico was the world’s largest marine oil disaster. The spill left a significant, long-lasting impact on the environment, as well as, the region’s tourism and seafood industries. The spill was also a classic example of a public relations nightmare for BP in particular. Panelists answered a variety of questions and topics: How prepared was BP for this disaster? How did its spokespeople do? How well did the federal government and the Gulf States communicate and connect with the public during the spill? What crisis communications messaging tactics, including PR and social media, worked?
The panel included:
Dr. Bill Jong-Ebot
Chair, Humanities; Associate Professor, Journalism & Mass Communication
Florida Memorial University
Susannah Costello
Vice President of Brand
VISIT FLORIDA
Cynthia Martinez
Manager, Corporate Communications
Royal Caribbean Cruises Ltd
Matthew Beatty, M.B.A.
Communications Director
Sonshine Communications • Black PR Wire, Inc.
Tandaleya Wilder
Founder
She Got Game Media
