Boardroom in the News
November 5, 2010
Boardroom Communications’ Don Silver Moderates PRSA West Palm Beach Chapter Branding and Online Marketing Panel
West Palm Beach, Fla. – Boardroom Communications COO, Don Silver, recently moderated the Public Relations Society of America (PRSA) Palm Beach Chapter “Branding & Online Marketing” panel discussion.
The event included an interactive panel discussion where attendees were encouraged to participate and engage in conversation with panelists. The panel discussed online reputation management, the integration of traditional media relations with online marketing and search engine optimization (SEO). The panelists included two marketing experts Karen Korner, founding principal and CEO of DAS Group, and Lindsey Dicks, founder and CEO of CelebritySites.
“The industry is changing at warp speed,” explained Silver. “PR practitioners are constantly finding themselves trying to satisfy clients in a most challenging environment of shrinking budgets, fewer newspaper outlets, an exploding online marketplace, and ever-changing social media platforms.”
Karen Korner and her marketing team have established themselves as a premier online marketing provider focusing on direct response and directional marketing. Her clients range from service-based businesses, retailers, consumer goods manufactures, law firms, health services, charities, freight forwarding to business to business, among others. She has extensive experience in website development, search engine marketing lead generation, reputation management and search engine optimization (SEO).
Lindsey Dicks helps her clients tell their stories through online and social media platforms and multi-channel marketing tools. She utilizes a circular marketing process, which integrates the power of social media, SEO, blogs and search marketing.
PRSA is dedicated to providing programs, tools and activities that benefit members both professionally and personally. The Palm Beach Chapter provides monthly professional development and networking opportunities to hundreds of communications professionals throughout the county.
